Where to put your Key Message

Don’t follow Winston’s example…

Not Winston Churchill… Winston Peters. Announcing who his party will form a coalition with.

I’m not commenting on the substance of the speech. I’m talking about the STRUCTURE of the speech.

What did he do? He left his Key Message until the very end. We had to wait over 6 minutes until we heard what it was we all wanted to know.

He started by justifying the decision-making process, explained that the decision was made by the party – not the leader, that he will keep his word… on and on until finally, we heard the Key Message. The coalition was to be with the Labour Party.

But because the format was a Press Conference and because the speaker was Winston Peters and because he was announcing who will form the next government of New Zealand – he got away with it.

But here’s the thing.

Most presentations are not Press Conferences. The audience is not journalists and doesn’t necessarily want to HAVE to ask questions. They simply want the answers – as part of your presentation.

And they don’t want to hear all your arguments and reasons BEFORE they understand what you’re suggesting, recommending or deciding.

So that’s why the system we teach using the Effective Speaking SpeakerMap™ has you deliver your Key Message near the beginning of your presentation, and then answer the three top questions that you imagine your audience will have once they hear it.

That way you’ll keep the audience’s attention – even for less important presentations.

There are three simple errors that presenters make that cause audiences to drift off. Check out this article:  How to keep your audience engaged

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