At the beginning of courses, we sometimes ask our participants what they see as their greatest strength as a speaker.
Most subject-matter experts pick “Content”. That is, they believe that they are able to design a talk that is logical and communicates its message well.
However a lot of people may have good “Knowledge” but converting that knowledge into understandable presentation “Content” is something that they are not good at doing. A great presenter looks at their knowledge and curates it for their audience – they prioritise, edit and find suitable ways to simplify and illustrate what they mean.
These articles look at how to take your knowledge and present it in a form that works for an audience.
By the way… you’ll notice that we have a lot of articles on Content Design. That’s because we think it’s the most important of the five presentation skills. All the other skills – Delivery, Confidence etc, revolve around what you plan to say to your audience.
Fighting the urge to accessorize can be difficult.
I was recently working with a client of mine who...
Read More
Where to put your Key Message
Don’t follow Winston’s example… Not Winston Churchill… Winston Peters. Announcing...
Read More
What’s the best way to open your presentation?
Have you ever got stuck figuring out exactly how to...
Read More
The Attention-Getting Myth
There is a pervasive myth in public speaking and presenting...
Read More
Three levels of presentation openings
I get frustrated at presentation advice which says you have...
Read More
How to establish your Credibility without Bragging
It’s hard to pull-off establishing your credentials without sounding like...
Read More
Lessons from Cialdini
Robert Cialdini is recognised as an authority on persuasion. His...
Read More
Are our Brains Wired to Enjoy Stories?
Presentation experts extol the power of telling stories in presentations....
Read More
The Power of Anecdotal Evidence
In your business presentations, you may be tempted to stick...
Read More
Take Charge of What your Audience Remembers
We ask people on our courses what they remember from...
Read More
How to Craft a Memorable Key Message
A key message is the number one thing you want...
Read More
Does your audience want to fast-forward you?
Maybe I’ve got spoiled by my TV set-top box but,...
Read More
The sobering truth about what an audience remembers
Last week I spent three awesome days at the Presentatio...
Read More
What to do when you’re losing your audience
Your audience’s attention will fade over time unless yo […]
Read More
Content Is King
When I (Tony) first started learning how to be a...
Read More
Are Your Presentations Useful?
If there’s a presentation sin that we get subjected to...
Read More
Four ways to engage your audience
A few nights ago I attended a meeting where we...
Read More