Category: Create Engaging Content

Are our Brains Wired to Enjoy Stories?

Presentation experts extol the power of telling stories in presentations. A recent Scientific American “The Secrets of Storytelling” explores why stories are so powerful. It

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The Power of Anecdotal Evidence

In your business presentations, you may be tempted to stick to hard, proven facts and statistics to persuade your audience. But a powerful anecdote can

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Content Is King

When I (Tony) first started learning how to be a trainer I was taught that “only 7 per cent of the message is words –

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Are Your Presentations Useful?

If there’s a presentation sin that we get subjected to repeatedly, it’s the sin of irrelevance. Presentations that don’t serve the audience, that leave us

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