Category: Create Engaging Content

Lessons from Cialdini

Robert Cialdini is recognised as an authority on persuasion. His latest book Yes: 50 Secrets from the Science of Persuasion co-authored with Noah Goldstein and

Read More »

Are our Brains Wired to Enjoy Stories?

Presentation experts extol the power of telling stories in presentations. A recent Scientific American “The Secrets of Storytelling” explores why stories are so powerful. It

Read More »

The Power of Anecdotal Evidence

In your business presentations, you may be tempted to stick to hard, proven facts and statistics to persuade your audience. But a powerful anecdote can

Read More »

Content Is King

When I (Tony) first started learning how to be a trainer I was taught that “only 7 per cent of the message is words –

Read More »
Leave us your details and we'll email you the brochure and send you special offers and presentation tips.