Category: Create Engaging Content

What are you talking about?

In the past few months, the leaders of the world have had their communication skills tested. Some leaders have shone, and some…not so much. We’ve

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Where to put your Key Message

Don’t follow Winston’s example… Not Winston Churchill… Winston Peters. Announcing who his party will form a coalition with. I’m not commenting on the substance of

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The Attention-Getting Myth

There is a pervasive myth in public speaking and presenting that you have to have an attention-getting opening. I would argue to the contrary. The beginning

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Lessons from Cialdini

Robert Cialdini is recognised as an authority on persuasion. His latest book Yes: 50 Secrets from the Science of Persuasion co-authored with Noah Goldstein and

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