Category: Create Engaging Content

Where to put your Key Message

Don’t follow Winston’s example… Not Winston Churchill… Winston Peters. Announcing who his party will form a coalition with. I’m not commenting on the substance of

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The Attention-Getting Myth

There is a pervasive myth in public speaking and presenting that you have to have an attention-getting opening. I would argue to the contrary. The beginning

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Lessons from Cialdini

Robert Cialdini is recognised as an authority on persuasion. His latest book Yes: 50 Secrets from the Science of Persuasion co-authored with Noah Goldstein and

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Are our Brains Wired to Enjoy Stories?

Presentation experts extol the power of telling stories in presentations. A recent Scientific American “The Secrets of Storytelling” explores why stories are so powerful. It

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The Power of Anecdotal Evidence

In your business presentations, you may be tempted to stick to hard, proven facts and statistics to persuade your audience. But a powerful anecdote can

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