Blog

The Attention-Getting Myth

There is a pervasive myth in public speaking and presenting that you have to have an attention-getting opening. I would argue to the contrary. The beginning

Read More »

Lessons from Cialdini

Robert Cialdini is recognised as an authority on persuasion. His latest book Yes: 50 Secrets from the Science of Persuasion co-authored with Noah Goldstein and

Read More »